The Marketing Communications function is responsible for managing owned and earned media to support The Tank Museum’s Marketing Communications objectives. These objectives include the promotion of the Museum and its portfolio of events to potential visitors, promotion of fundraising and membership opportunities, promotion of Museum services (such as education, archive, venue hire), and generally increasing the profile of The Tank Museum to increase stakeholder participation.
The Tank Museum has a global online reach underpinned by an impressive following on social media, which places it at the leading edge of cultural digital engagement. Partnerships with online influencers have helped The Tank Museum widen its audience – particularly through its vibrant YouTube channel (17m views and 310,000 subscribers in 2020) and Facebook community (reaching 41m with over 300,000 likes in 2020).
Social Media in particular has proved critical in our ability to navigate the choppy waters of the COVID-19 pandemic – and is the central component of the Museum’s industry leading Content Marketing strategy.
As part of the Marketing Team, the Marketing Communications Executive will report to the Marketing Communications Manager. The role exists to provide support in the execution of the Public Relations and Content Marketing Plan, particularly in the multi-channel dissemination of news and content, and reporting on its impact.
The post holder will administer the activity of the Marketing Communications function; ensuring that content is re-purposed appropriately to specific deadlines for a range of channels; monitoring analytics and feedback to populate spreadsheets for reporting. The ideal candidate will need to be highly organised to maximise the value of each content marketing opportunity – and possess excellent written English skills to draft and repurpose posts, articles and news releases as appropriate. Therefore, an understanding of multi-channel conventions will be essential for success.
The candidate will also demonstrate exemplary interpersonal skills, as they will be representing the organisation whilst hosting media, influencers and other important visitors.
Salary - £19-21,000 p/a (depending on experience)
Hours - 37.5 hours per week. This is an office based role and you will be required to work on-site at The Tank Museum.
Interviews - Will be held week commencing 17th May 2021
To view the full role profile and person specification please click here -